PHA’s #Heart2CurePH public service ad (PSA)campaign continues to make strong progress. Since the campaign launched to mark Pulmonary Hypertension Awareness Month in November 2015, PHA has received what media buyers estimate is more than $21 million in donated advertising.
Between January and May 2017, PHA’s #Heart2CurePH TV PSAs have aired 22,326 times. PHA thanks media outlets for donating this air time, which would have cost the organization more than $18 .9 million. People saw or heard the PSAs since the beginning of 2017 an estimated 15 million times, based on calculations of media impressions, which includes repeated viewings and listens. The total estimated times people saw and heard the PHA ads since the campaign launched is 160 million.
More than 1900 of the airings included donated advertising on Bounce TV, Big Ten Network, CBS Sports Network, Fox Business Channel, Fox News Channel, Fox Sports Networks, Grit TV, New England Sports Network and YES Network.
PHA’s print PSA has also received substantial donated ad space with placements in regional editions of the May issues of Bon Appétit, Conde Nast Traveler, Golf Digest, GQ, The New Yorker, Vogue and Wired. The total estimated donated value for print has reached more than $160 thousand dollars since PHA launched the #Heart2CurePH campaign in November 2015.