In November 2015, Pulmonary Hypertension Awareness Month, PHA launched a new public service ad campaign to educate people around the world about a life-threatening disease too often misdiagnosed as asthma.
Already, PHA has received more than $20.65 million in ad value as the public is learning more about pulmonary hypertension and PHA on TV and radio stations, billboards, transit advertisements and in magazines around the U.S.
The concept for the Heart2CurePH campaign is the heart in many forms — a food lover’s heart, a music lover’s heart, a yoga lover’s heart, and a lover’s heart — each depicted as a healthy, happy heart. The heart images are juxtaposed with an echocardiogram image of the heart of a person with pulmonary hypertension.
The pulmonary hypertension community is truly at the heart of PHA’s mission — to extend and improve the lives of those affected by PH — and our vision, which is a world without PH, empowered by hope. Together, we have the Heart2CurePH.
Join us by sharing campaign materials with your friends and social networks and using the hashtag #Heart2CurePH.