I am happy to announce that the Pulmonary Hypertension Association (PHA) Board of Trustees has approved our first publicly-available strategic plan. As Mitch Koppleman, Board member and Chair of the new Strategic Planning Committee, shared earlier this month, this plan is based on the input provided by a comprehensive community-wide survey sent to approximately 13,000 patients and caregivers, health care professionals and PHA’s pediatric family and caregiver community.
Key focus areas (KFAs) identified by PHA’s survey respondents are the framework of PHA’s strategic plan and will guide the focus of the Board and work of our staff. Four of the KFAs are programmatic— advocate for the PH community, catalyze research for a cure, empower patients and caregivers, and promote quality patient care – and reflect priorities of all members of PHA’s interconnected patient and health care professional community. Aligning our programmatic work with these KFAs will strengthen our ability to more effectively and efficiently serve our patients.
It is important to note that the community also sees our fifth KFA, Ensure Financial Resources to Achieve our Mission, as a priority. We understand that progress in this area means building a culture of philanthropy guided by collective accountability for achieving our programmatic goals and demonstrating PHA’s impact in supporting, empowering and engaging the PH community. The reality is that many of our members — patients, caregivers and healthcare professionals, are volunteers and donors, a number of whom also participate in fundraising. As a charitable organization, PHA’s continued growth and success increasingly depend on our diverse philanthropic supporters. We are committed to sharing regularly the impact of our strategic work with the entire PH Community, as well as with our donors. We are grateful for all the support we currently receive from members of the Community and look forward to broadening our support as the impact of our efforts becomes clearer.
It has been often said that excellence and success are shared responsibilities. It is the commitment of the Board and PHA staff to deliver against the new strategic plan by listening and working with you, the PH Community, in the years ahead. Beginning next month in my July CEO Update, I will provide quarterly summaries along with a few examples of how we are achieving progress towards meeting our KFA programmatic and financial resources goals. In the meantime, I invite you to read the PHA Strategic Plan here.
Thank you for being a part of the PHA community as we fight to extend and improve the lives of those affected by PH and envision a world without PH, empowered by hope. Please feel free to contact me at BradWongPHA@PHAssociation.org if you have questions or concerns.
Brad A. Wong
President and CEO