In May, the Pulmonary Hypertension Association (PHA) joined 80 pulmonary hypertension (PH) organizations to raise awareness for World PH Day. This year, PHA launched a new social media campaign, “Together, We Can Fight COVID-19.” The campaign promoted the importance of COVID-19 vaccinations.
Because of the pandemic, World PH Day festivities were virtual this year, as they were in 2020.
PHA’s World PH Day web pages received more than 4,300 views in May, including a toolkit with social media cover images, profile photos and graphics in English, Spanish and French. PHA created and shared 22 World PH Day social media graphics between April 29 and June 1 with the #WorldPHDay2021 hashtag. Support groups were urged to focus on World PH Day during May virtual meetings.
PHA’s social media posts included information about PH symptoms and types. In addition to World PHA Day on May 5, PHA participated in International Nurses Day on May 12. Social media posts thanked nurses across the globe for taking care of our lungs.
A live webinar on May 27, “COVID-19 Updates with PHA’s Task Force,” addressed vaccinations and other issues in the ongoing pandemic and answered questions from the PH community. All monthly webinars can be watched as videos on the PHA website.
Throughout the month, PHA encouraged the community to share PH journeys and hopes for the future of PH research, support and care.
PHA reached 63% more people on Facebook than in 2020, and Twitter engagements were up 44%.