Fundraising for PHA Events Through Email and Social Media
Personal outreach to your friends, family, coworkers, neighbors and others in your social network will truly make a difference in helping to raise money to support the mission and vision of PHA. And raising money can be as easy as copying and pasting a message into an email or onto a social media page.
Tips for Crafting a Fundraising Email
- 55 percent of people view their emails on a mobile device.
- 80 percent of people will only scan their emails, so use concise language to get your message across.
- Craft a catchy subject line: research shows that you get only about three seconds to grab someone’s attention.
- Speak from the heart: Your friends and family will better connect with your message if you share why you are fundraising to support PHA.
- If you would like to include information about PH or PHA, use our website as a source. We recommend viewing the following pages:
- About Pulmonary Hypertension
- About PHA
We encourage you to craft your own email, but if you need a little inspiration, here is a template that you can customize any way you like:
Dear friends and family,
As some of you may know, I am participating in the Pulmonary Hypertension Association (PHA) [Event name] to benefit people living with pulmonary hypertension (PH), which is characterized as high-blood pressure in the lungs that puts unbearable stress on the heart. This life-threatening disease can affect any one at any time and has no cure.
For me, signing up for this event was a personal decision. I am a member of the PH community because [insert connection to PH community]. In addition to attending the event, I have committed myself to raising a total of $[insert goal amount] to support the search for a cure and better quality of life for those living with PH.
But, I cannot do this alone. Can I count on your support? You can donate at my personal fundraising page: [URL to fundraising page]
Tips for Crafting Social Media Fundraising Messages
Social media is a free and easy way to fundraise that also educates people about living with PH:
- Post meaningful, engaging content that persuades your audience to participate.
- Include a clear call to action — such as donating to your event.
- Share why people should care about your event.
- Imagery can help your content stand out among the clutter of other posts.
If you need help getting started on crafting messages, please feel free to use, or be inspired by, our sample messages provided here.
- Did you know that pulmonary hypertension (PH) is a rare, life-threatening disease with no cure that causes high blood pressure in the lungs? Come and support the PH community at the [Event name] at [location] on [time/date]. Your support will help the Pulmonary Hypertension Association (PHA) phight back by providing support and education for the more than 30,000 people living with this disease as well as their physicians and caregivers. Click here to contribute: [URL link to event page] #Heart2CurePH #PHAssociation
- I have been living with a rare, life-threatening disease called pulmonary hypertension (PH) for [length of time]. This disease causes high blood pressure in my lungs making it difficult for me to breathe. It also puts undo pressure on my heart making it work extra hard. While there is no cure for this devastating disease, you can help me phight back by contributing to the [Event name] at [location] on [time/date]. [URL link to event page] #Heart2CurePH #PHAssociation
- My [relation to PH patient] has been living with pulmonary hypertension (PH) for the past [length of time]. [She/he] has difficulty doing simple, daily activities because having PH puts undue stress on [her/his] heart and lungs, making it hard for [her/him] to breathe. There is no cure for this devastating disease, but you can help us phight back by contributing to [Event name] at [location] on [time/date]. [URL link to event page] #Heart2CurePH #PHAssociation #[Event name]
- Help raise awareness for rare, life-threatening disease pulmonary hypertension by coming 2 [Event name]. [URL link to event page] #PHAssociation
- Want to know how you can support the search 4 a cure 4 pulmonary hypertension? Donate 2 [Event name]! [URL link to event page] #Heart2CurePH #PHAssociation
- Help me raise awareness & funds 4 a cure 4 pulmonary hypertension at [Event name]! [URL link to event page] #Heart2CurePH #PHAssociation
- Pulmonary hypertension can go undiagnosed for many years, costing people valuable time. Come 2 [Event name] 2 learn more! [URL link to event page] #PHAssociation
- Do you have a #Heart2CurePH? Join us for [Event name] on [date] to help raise funds for PHA. [URL link to event page] #PHAssociation
Even if you are unable to attend a local event, you can still help out by sending an email or posting on your social media pages asking people to donate to PHA.
Remember, you are engaging your own personal social network and not strangers, so you know best how to reach them. Make your posts and tweets personal and customize when you can!
FUNDRAISING FOR PHA EVENTS
A fundraising page with your story is a great way to help friends, family and coworkers understand what it means to live with PH, and it gives them a way to offer their support. Creating a personal fundraising webpage is simple and doesn’t require technical knowledge. Since PHA began using personal fundraising pages, community members have raised more than $200,000. Get started creating your page by selecting the “Fundraise” button on PHA’s Crowdrise website.
Attend an Event
There are more than 80 events that take place across the United States throughout the year to raise much-needed funds to support the programs and services of PHA. View PHA’s Events Calendar to find an event near you.
PHA has a network of volunteer mentors and a full-time staff member dedicated to helping you make your fundraising efforts a success.
Call: 301-565-3004 x765